Article by: Vivian Mbugua – Events Coordinator.
In today’s digital world, social media has become a powerful tool for communication, information sharing, and activism. With just a few taps, we can access breaking news, stay connected with friends, and learn about global events in real time. However, alongside its many benefits, social media has also become a breeding ground for misinformation. From fake news and manipulated images to deepfake videos and AI-generated content, the challenge of distinguishing fact from fiction has never been more urgent.
In Kenya, we’ve seen firsthand how misinformation can shape opinions and disrupt lives. During the 2022 elections, fabricated news stories spread like wildfire, influencing voters and creating unnecessary panic. More recently, in 2024, fake financial investment schemes circulated widely on WhatsApp, tricking thousands into losing their hard-earned money. Social media is a powerful tool, but without digital literacy, it can easily become a weapon of deception.
Digital literacy is more than just knowing how to use social media, it’s about thinking critically before believing or sharing information. Have you ever received a fake job advert? These scams rely on people acting before verifying. Before sharing news, always pause and check the source.
Social media companies claim to fight misinformation, but their response is often slow. While they work to improve AI moderation, individuals must take responsibility for their own digital literacy.
The best way to fight misinformation is through awareness and education. Schools should teach students how to verify content, workplaces should train employees, and parents must teach children not to believe everything they see online. A simple habit of questioning information could protect you from scams, political manipulation, and reputational damage.
Next time you see a trending story, ask yourself: Who posted this? Where did it come from? Can I verify it? Misinformation isn’t going away, but by becoming more digitally literate, we can protect ourselves and our communities.
